Challenge: To create an identity and a voice for a brand new online provider of listed services. The first consolidated list of healthcare and holistic medicine providers in the area with a potential to expand nationally.
Solution: The logo mark is represented by the peacock feather symbolizing the birth of new life, the soul, expression of one’s own beauty inside and out, prosperity, royalty, dignity, and peace. The wisps of the feather converge into the middle at the bottom as if it were grabbing information and bringing it into the circle. A heart is at the center of the circle (a person's center chakra) representing the human element and reminding us that we are all part of the circle that is life.